The 5 Best WooCommerce Themes

When you start an online store, choosing the right WooCommerce theme is key to creating a fast, professional, and high-converting shopping experience. If your site looks unprofessional, potential customers will hit that BACK button fast. 

Which theme should you choose? You have a lot of options, but your store deserves the best. Here are our picks for the best WooCommerce themes. 

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1. Astra

With more than a million installations, Astra is one of the best themes you can use for your WooCommerce store. It’s lightweight, fast, and highly customizable. 

I’ve used Astra on multiple WooCommerce sites, and it consistently delivers on performance and flexibility. It’s also super easy to use. 

Astra comes integrated with the default WordPress builder, the Blocks Editor (Gutenberg). This is one of the reasons it’s so fast. It also works seamlessly with all page builders, such as Beaver Builder, Thrive, and Elementor. 

What Makes Astra Great?

• Astra loads fast – in under half a second.
• The theme is under 50 KB and doesn’t use unnecessary scripts.
• Works perfectly with Elementor, Beaver Builder, Gutenberg, and Brizy.
• You can adjust layouts, fonts, colors, and headers without code using the WordPress Customizer.
• Astra includes over 150+ pre-built starter sites.
• Comes with built-in WooCommerce features like optimized checkout, product grid layouts, and sales bubbles.
• The whole theme is perfectly mobile-friendly and responsive. 
• The developers keep Astra updated for new WordPress and WooCommerce versions.
• Astra follows best SEO practices with clean code, schema markup, and fast loading.
• Free version with essential features – The free version includes core customization options, making it a great starting point.
• It’s compatible with popular plugins like Yoast SEO, WP Rocket, LearnDash, and more.

Using Astra WooCommerce Theme

When you visit the Astra Dashboard (by navigating to Astra > Dashboard), you’ll see your customization options.

Astra makes it easy to build a website quickly with their library of starter templates, but this requires the premium version. 

There are tons of customization options. If you’ve worked with WordPress before, you’re familiar with the Customizer, but Astra extends it with more options. Each tab gives you control over different aspects of your site. You can see the changes live to make sure they’re perfect. 

I strongly recommend going through each option one-by-one. 

For instance, the Header Builder tab allows you to customize your header. You can add elements like your logo, menus, or custom blocks of content. You can also adjust the design by changing background colors and padding. 

In the Site Builder, you can create and style layouts for different areas of your site, and then control when they display. For instance, you might create separate blog layouts for different post types or categories. 

An entire section of the Customizer is devoted to Woocommerce. You can adjust every part of your store, including your catalog pages, product pages, cart, and checkout. 

For instance, you have total control over the colors of each element, such as your headings, links, text, borders, backgrounds, and more. 

Astra Pricing

• Free with limited options. 
• Astra Pro: $49 for extra customization options, layouts, and integrations.
• Essential Toolkit: $79 for Spectra Pro page builder, Elementor add-ons, and more templates. 
• Business Toolkit: $149 for client management and AI tools. 

Why Choose Astra

If you need something fast, reliable, and easy to set up, Astra is the best WooCommerce theme. The free version is good to play around with, but you need the premium version to design a unique store. 

2. OceanWP

With over 700,000+ installations, OceanWP is another popular theme available for WooCommerce stores. It’s fast, highly customizable, and packed with features. You can design your site anyway you like. 

I’ve had the chance to explore multiple OceanWP ecommerce sites and I’ve always loved its flexible design that’s suitable for beginners, but also offers advanced features for stores that need a lot of control.

What Makes OceanWP Great?

• OceanWP is optimized for performance and loads quickly, even with WooCommerce.
• Seamlessly integrates with Elementor, Beaver Builder, Divi, and more.
• Adjust layouts, colors, fonts, headers, and footers using the WordPress Customizer.
• Comes with built-in features like quick view, floating cart, and off-canvas filtering.
• 220+ demo sites to quickly set up different types of stores and websites.
• Fully mobile-friendly and responsive on all screen sizes.
• SEO-friendly code with schema markup for better search rankings.
• The free version includes plenty of features, making it one of the best free themes.

Using OceanWP WooCommerce Theme

The OceanWP Panel gives you access to all of your theme customization options. 

You can shortcut your way to a well-designed store by using one of the starter templates. Simply click Import to load all of the placeholder content and then make whatever changes suit your needs. 

In the WordPress Customizer, you’ll see lots of new options thanks to OceanWP. I recommend going through them all to make tweaks to your site. 

Beyond the design options, there’s an entire section full of WooCommerce customizations. You can make changes to the cart, product archives, checkout, and product pages. 

One of my favorite features is the multi-step checkout. This splits your checkout sequence into multiple pages so your customers aren’t overwhelmed by a long form. 

OceanWP Pricing

OceanWP has special pricing for ecommerce stores:

• Free with limited options.
• Store: $39/year for basic support, updates, templates, and sticky header feature.
• Entrepreneur: $43/year for 3 sites, better support, and Udemy courses. 
• Shopping Plus: $62/year for 10 sites, more templates, icons and images, and access to a private community and exclusive webinars. 
• Shopping Mall: $111/year for 300 sites, VIP support, and access to Slack channel. 

Why Choose OceanWP

Choose OceanWP if you want a fully customizable WooCommerce theme with deep ecommerce features like quick view, floating cart, and multi-step checkout. That said, you’ll need to pay for these features. 

3. Divi

Built by Elegant Themes, Divi comes with a drag-and-drop visual builder, making it perfect for anyone who wants complete design control without coding. 

Unlike many other themes, Divi isn’t just a theme. It’s a full website-building framework that lets you customize every element of your store.

Divi is an excellent choice for WooCommerce users who want beautiful pages, advanced design flexibility, and a way to edit the site visually. 

What Divi Makes Great?

• Drag and drop elements in real time with a front-end editor.
• Customize layouts, fonts, colors, and product pages with zero code.
• Includes 20+ modules for product listings, carts, and checkout pages.
• Over 2,000+ design templates for different industries, including ecommerce.
• Fully customizable layouts that look great on any device.
• Clean, structured code that helps with search rankings.
• Optimized for performance, though heavy designs may need caching.
• Massive user base and active forums for support.
• Divi’s pricing includes unlimited website use, making it great for agencies.

Using Divi WooCommerce Theme

Divi is another WooCommerce theme that gives you a selection of templates to get you started. You can import and customize them to your needs.

There are two ways to edit your pages: the drag-and-drop backend editor or the visual editor. 

The backend editor is fairly easy to use. Your page elements are separated into rows, columns, and modules (similar to how they appear in the code). You can edit them however you want and then preview the page to see the result. 

Personally, the visual editor is my favorite. It allows you to edit the page as you see it. Your changes take shape in real time. Click any element to adjust its text, spacing, and other options. 

An image doesn’t do Divi justice, so check out this video of someone using the visual editor. 

Divi also comes with modules for WooCommerce to design custom shop pages, cart pages, checkout pages, product pages, and more. You can even add dynamic WooCommerce content within any of the other Divi Modules. 

Divi Pricing

• Divi Basic: $7.42/month for the theme and all features (including templates) on unlimited websites. 
• Divi Pro: $23.08/month for Divi AI, cloud storage, premium support, user accounts for your team, and marketplace credits. 

Why Choose Divi

Choose Divi if you want full creative control over your WooCommerce store without coding. Its drag-and-drop builder, WooCommerce modules, and premade layouts make it perfect if you want a highly customizable site.

4. Avada

Avada is a best-selling WordPress theme that’s known for its flexibility, built-in page builder, and deep WooCommerce integration. It comes with a fully visual drag-and-drop builder to help you customize every part of your online store without coding.

What Makes Avada Great?

• The Avada Builder is a powerful, drag-and-drop visual editor for easy customization.
• Pre-built product pages, shopping carts, and checkout designs.
• Customize headers, footers, product pages, and layouts.
• Over 90+ full website designs for various industries (including ecommerce).
• Designed for speed, but may require caching and optimization for best results.
• Built with clean code, schema markup, and SEO-friendly design.
• No recurring fees. A Single purchase gives lifetime updates.

Using Avada WooCommerce Theme

After installing Avada, you’ll need to install the Avada Core and Avada Builder plugins. These are required to make the theme work properly. 

You’ll also want to walk through the setup wizard. Using Avada can be overwhelming for new users (especially if you’re new to WordPress), but the wizard makes it simple. 

Consider using a pre-built website. These are great ways to get you close to your final design. You can always make changes and tweaks to any element. 

When it comes to editing your pages, the Avada Builder is a visual way to make changes and add new content. You can see your changes in real time to make sure your design is perfect. 

Whenever you decide to make a new page, you don’t have to start from scratch. You can import demo content at any time, from basic layouts to fully designed pages. 

One feature that WooCommerce stores love is the built-in mega menu. You can design slick menus with multiple columns and rows to show off your products. 

Avada comes with plenty of WooCommerce customization options. 

There are 16 WooCommerce-specific elements to add to your pages.

In the layout designer, you can create custom layouts for all of your product pages, collection pages, shopping cart, checkout, and thank you pages. 

Avada Pricing

Avada is a one-time cost of $69 for the full theme and all features, future updates, and six months of support. 

Why Choose Avada

Like any other WooCommerce theme on this list, Avada gives you total creative freedom over your store, including product pages, checkout layouts, and store design. The visual builder makes everything easy for non-developers. Plus, the one-time payment makes it an easy cost to bear for store owners. 

Learn more in our complete Avada theme review.

5. Storefront

Storefront is WooCommerce’s official theme, designed for speed, reliability, and integration with the WooCommerce platform. 

Developed by Automattic (the team behind WordPress and WooCommerce), it’s lightweight, minimal, and works perfectly with WooCommerce and its extensions.

If you want a simple, fast, and stable theme that works perfectly with WooCommerce out of the box, Storefront is a great choice.

What Makes Storefront Great?

• Built and maintained by the WooCommerce team for perfect compatibility.
• No extra bloat so it loads quickly and performs smoothly. 
• Works with all WooCommerce features and extensions without conflicts.
• Simple design and easy setup make it great for new store owners.
• Always kept up-to-date with WooCommerce updates.
• Basic design, but many child themes are available for extra features and styles.
• 100% free with no hidden costs.

Using Storefront WooCommerce Theme

Storefront’s simplicity means it’s easy to style through the WordPress Customizer. You don’t have too many choices, but that’s the appeal of the theme for most users. 

For instance, you can make some adjustments to the checkout page, but you can’t change its layout or form fields.

That said, there are countless ways to add features and functionality to Storefront by purchasing WooCommerce extensions. There are more than a thousand add-ons available in their marketplace.

The benefit here is that you only have to buy what you need. Some critical extensions – like payment processing modules for Stripe or Square – are free. 

Other extensions cost money, but they aren’t expensive. For instance, the extension to sell and accept gift cards is only $79 per year. 

If you want a little more control over your site, I recommend the Storefront extensions bundle. It includes all off these tools: 

• Storefront Powerpack
• Storefront Parallax Hero
• Storefront Product Hero
• Storefront Mega Menus
• Storefront Blog Customizer
• Storefront Homepage Contact Section
• Storefront Product Sharing
• Storefront Footer Bar
• Storefront Hamburger Menu
• Storefront Reviews
• Storefront Pricing Table

If you like Storefront and are willing to pay for a snappy design, check out their selection of child themes. These add a design layer on top of Storefront to get you closer to your dream store. (Learn more about how child themes work.)

Here’s an example of a Storefront child theme:

Storefront Pricing

• Theme is entirely free.
• WooCommerce extensions are purchased individually. They cost between $19 and $299.

Why Choose Storefront

You would choose Storefront if you want a fast and hassle-free WooCommerce theme that works perfectly out of the box. Since it’s built by the WooCommerce team, you don’t have to worry about compatibility issues. 

That said, it’s considered a starter theme by many ecommerce pros. As your store grows, you’ll probably want to move to something that gives you more control. 

How to Choose a WooCommerce Theme

Picking the right WooCommerce theme is a big deal. You’ll spend a lot of time customizing it and building pages that match its style, so it’s important not to rush this decision. If you aren’t sure how to get started, here are some tips to help you choose the right theme. 

1. Keep It Simple

Some themes have tons of animations, effects, and extras, but too much can slow down your site. Choose a clean design that highlights your products. Shoppers should be able to browse without distractions.

2. Make Sure It’s Mobile-Friendly

Mobile devices make up 70% of all ecommerce traffic. If your site doesn’t work well on mobile, your shoppers will leave. Your theme should adjust to any screen size and keep buttons, menus, and text easy to tap and read.

Test the theme’s demo on your phone before you buy. Scroll, tap, and see if everything works smoothly. 

Next, pull the demo open on a desktop device. Slowly shrink the browser window and watch how the site reacts. This is a great way to test your site on non-standard screen sizes. 

Finally, use a responsiveness checker like BrowserStack to see your site on different screen sizes. 

3. Check for Speed

A slow store drives customers away. Heavy themes with too many features can slow things down. Look for a lightweight theme that loads quickly.

Use a tool like Google PageSpeed Insights to test a theme’s speed before choosing it.

4. Look for WooCommerce Compatibility

Technically you can add WooCommerce to any WordPress theme, but that doesn’t mean it will work properly. 

Choose a theme built specifically for online stores so you don’t run into problems. The theme should support product pages, carts, and checkout without extra tweaks.

5. Check for Customization Options

Your theme should let you adjust colors, fonts, and layouts without needing to code. A good theme gives you easy-to-use settings so you can match your store to your brand.

Some themes come with drag-and-drop builders or integrations with Elementor or Beaver Builder. These tools let you design your pages without touching code.

6. Make Sure It Works With Your Plugins

WooCommerce stores often need extra plugins for SEO, payments, shipping or a customizable login page. Your theme should work with the plugins you plan to use.

If you already have must-have plugins, check the theme’s support page to see if they’re compatible.

7. Read Reviews and Ratings

Before picking a theme, check reviews from other store owners. Look for feedback about speed, support, and ease of use. If people complain about slow updates or bugs, avoid that theme.

Themes sold on marketplaces like ThemeForest usually show ratings and reviews from buyers.

8. Choose a Trusted Developer

Stick with themes from well-known developers who offer regular updates. WooCommerce updates often, and your theme should stay compatible. If a theme hasn’t been updated in a year, it’s a red flag.

9. Test the Demo

A theme might look great in screenshots but feel clunky in use. Always test the live demo before buying. Click around, check how the menu works, and see if pages load smoothly.

If something feels off, keep looking.

Where to Find Free and Paid WooCommerce Themes

There are plenty of WooCommerce themes out there, both free and paid. Some are great, and some will slow your store down or cause headaches. Here’s where to find the best options.

Free WooCommerce Themes

Free themes are great if you’re on a budget, but they typically lack some premium features that most store owners want. They’re a great way to start your store on a low budget, but I recommend upgrading to something paid in the future. 

The WordPress theme directory is the safest place to find free themes. Every theme here is tested for security and performance. The WooCommerce site offers free themes made specifically for online stores. 

Paid WooCommerce Themes

Paid themes give you more features, better support, and regular updates. They usually have built-in tools for customizing layouts, product pages, and checkout flows.

• WooCommerce’s Official Theme Store – Premium themes optimized for WooCommerce with full compatibility.
• ThemeForest – One of the largest marketplaces with thousands of WooCommerce themes.
• TemplateMonster – Over 2,000+ premium WordPress themes, including some niche designs.
• Creative Market – High-quality, independent designer themes with a focus on unique and creative styles.
• Mojo Marketplace – Hundreds of premium themes with lifetime updates and WordPress installation services.
• Envato Elements – Subscription-based with unlimited downloads for themes, plugins, and graphics.
• CSSIgniter – Modern, minimal themes for bloggers, businesses, and agencies.
• Pixelgrade – High-quality, beautifully designed themes optimized for speed and SEO.
• AppThemes – Niche-specific themes for job boards, classifieds, and directories with built-in business tools.
• TeslaThemes – Sleek, modern themes with one-click demo imports and WooCommerce support.
• CyberChimps – Responsive themes with drag-and-drop customization, great for small businesses and bloggers.

Should You Choose Free or Paid?

Choosing between a free or paid WooCommerce theme depends on your store’s needs, budget, and long-term goals.

Free themes are great if you’re just starting out and need a simple, functional store without extra features. They provide basic customization options and are usually lightweight and well-optimized. 

However, they may lack advanced customization, WooCommerce-specific features, and support from the developer. 

Paid themes offer more flexibility, better performance, and professional design options. They come with built-in WooCommerce features, premium layouts, and long-term support from developers. They also tend to have better performance and SEO. 

If you’re serious about scaling your online store, investing in a paid theme is worth it.